While Ford Motor Co. sets up its North American International Auto Show showcase exhibit at Cobo Center, it'll also set up festivities at its soon-to-be campus in Corktown.
The family event promises to give neighborhood residents and auto show guests an "unforgettable experience."
The outdoor event along Michigan Avenue will feature a 3D light show on the building, a night-time market, activities for all ages and a first-of-its-kind exhibition of train station artifacts.
Using advanced 3D projection-mapping technology and old-fashioned storytelling, Ford plans to use the historic 18-story building as a canvas "to recreate its glory days, its revitalization and its future as the centerpiece of the company’s 1.2-million-square-foot innovation campus," company officials said.
The 3D light show will play three times per hour, with intervals filled with projections from local artists and live music from Detroit-area DJs and musicians.
The festival begins at 5:30 p.m. to 10 p.m. on Fridays, Saturdays and Jan. 20. and 5:30 p.m. to 9 p.m. from Sunday through Thursday (except Jan. 20).